Black Caviar Perturbs Reflection of Russian Geography: A Research Note of Aquaculture-Triggered Place Naming Puzzle

Black caviar is often thought to be a typically Russian luxurious food product. Recently, its production has extended due sturgeon aquaculture development. The analysis of the geographical affinities full-cycle companies and their aquaculture-sourced black implies that majority them employs Caviar brand and/or refers traditions history. However, names, brands, product positioning several tend mention objects associated with tradition places (Astrakhan, Caspian Sea, Volga River), whereas these are located in other, sometimes remote (with distances over 1000 km). Such marketing solutions producers perturb reflection geography. indication (place origin) this fish needs improvement, which task for companies, state, professional societies.